studentunion.ologie.comOlogie Student Union: national, ongoing Gen Z research

logo Work Capabilities People Insights Gen Z Careers Contact Gen Z Research: Understanding the College-Bound Mindset and the Five Gen Z Archetypes Get the research now Gen Z Research: Understanding the College-Bound Mindset and the Five Gen Z Archetypes Get the research now Gen Z Research: Understanding the College-Bound Mindset and the Five Gen Z Archetypes Get the research now Who is Gen Z? Born between 1996 and 2010, the members of Gen Z have a very different mindset from the generations before them. Especially when it comes to making a choice about college.Identifying a need As an agency that focuses on higher ed, we scour sources for great research on the current generation applying to college. But we found a big gap. There wasn’t specific research on this generation as it pertains to their motivations, communication preferences, aspirations, attitudes, and identities around the college search. So we conducted a research study to do just that.Our panel Our national study gathered 1,578 college-bound students representative of U.S. demographics, pulling from every type of race and ethnicity, community, region, educational background, and academic strength. Our sample ranges in age from sophomores in high school to sophomores in college, and hail from all 50 states.What we found In addition to learning a lot about how they make decisions relating to college selection, who they are influenced by, and their understanding of the college process, the data we gathered revealed five distinct groups within Gen Z. We’re calling them archetypes, and we believe when you recruit by mindset, not demographic, you’ll get better-fit students. Meet the five segments of Gen Z These archetypes outline distinct personalities and values, which inform the way each group thinks about and ultimately selects a college. By examining these archetypes, you can better understand how students consume, interact with, and expect to receive information. This empowers you to create more tailored and meaningful experiences for the best-fit students you’re trying to attract. Learn more about Gen Z by downloading our research reports. Name * Email * Putting the Research to Work It’s no easy feat to connect with this complex, diverse, evolving audience. Let us help you do it in ways that are both powerful and authentic to your institution. In our reports you’ll find discerning research, thoughtful analysis, and expert thought leadership in a digestible format. But these insights are no substitute for custom market research that is tailored to your institution’s specific needs. Let’s determine if additional custom research can help to achieve your goals and fit within your budget. Reach out to Ologie senior partner, Bill Faust, to discuss this opportunity. Contact us Share We’re proud to be headquartered in Columbus, Ohio. While our Midwestern roots define our work ethic, our strategic insights and compelling creative are making an impact along both coasts and everywhere in between. 447 East Main Street Columbus Ohio 43215 P 614.221.1107 E hello@ologie.comCareers ContactConnect with us © 2024. Ologie. All rights reserved. × Sign Up For Emails Name* Email* Company Title Subscribe * required × To access the sample, please fill out and submit the form below. Name * Email * Submit * requiredOlogie is certified as a women’s business enterprise by the Women’s Business Enterprise National...